CMS? No Thanks! User Experience and Adoption in building the Semantic Web
CMS? No Thanks!!!
The Role of User Experience and Adoption in building the Semantic Web
According to Forrester, more than half of the people who try their organization’s content management implementation say it has major problems.
How and why do CMS implementations, both open source and commercial, fail - leaving users confused, clients angry and IT departments frustrated? What can be done to avoid such costly implementation failures? How can existing systems be optimized?
In the study mentioned above, when the participants were asked what the biggest problem was with their CMS, they didn’t blame the underlying technology. Instead the majority replied with a single concept: “usability”.
Backend technologies aren’t causing these CMS failures. Most likely, this usability culprit has a twofold nature - a poor user experience (UE) design coupled with an inadequate adoption effort.
Using concrete examples, case studies and interactive discussion, this presentation will identify why different CMS implementations fail when it comet to usability and UE design. It will present a flexible methodology and tested best practices for designing successful, user-centered, CMS user experiences. It will also present the key features and steps in planning and implementing a phased CMS adoption effort, one that insures users will want to, and be able to, adopt the CMS. For each key step, specific techniques for designing a user friendly and cost effective CMS user experience and adoption effort will be shared.
Outline:
- Brief intro to the field of user experience design
- Brief intro to adoption theory and planning
- The seven CMS user experience sins – How design mistakes can land a project in UE hell
- Open source CMS User Experience pitfalls
- Off the shelf – commercial - CMS User Experience pitfalls
- UE design methodology overview for CMS and the Semantic Web
- Best practices for identifying and measuring CMS user experience ROI
- Best practices for CMS user experience design and re-design project planning
- Best practices for understanding the needs of CMS user groups and users via scenarios
- Best practices for designing and testing CMS interaction architectures and navigational systems
- Best practices for CMS interface design and testing
- Best practices for planning and implementing a phased adoption effort
Doug Bolin
dougbolin at mac.com
Doug Bolin is adjunct professor of ePublishing and New Media Writing at Emerson College. He is also VP of User Experience for Coherence Group, an ECM consulting practice that specializes in helping organizations integrate ECM, eCollaboration and eLearning solutions for maximum ROI. He has over 25 years of experience in multichannel content authoring and publishing, collaborative content and knowledge management, cognitive psychology and eLearning.